Jan 5, 2018 | Mission and Values |
No, that’s not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Launching a new business is actually quite revolutionary....
Nov 16, 2017 | Getting Clients |
Self-employed professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing...
Feb 17, 2017 | Getting Clients |
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make...
Jan 3, 2017 | Getting Clients |
Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...
Oct 12, 2016 | Business Model |
“I have plenty of work coming in,” one of my clients told me, “but I’m not getting paid enough. Every project seems to take longer than I anticipated, and I end up putting in a lot of unpaid hours. How can I fix this?” If this problem...
Sep 7, 2016 | Getting Clients |
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...
