Feb 17, 2017 | Getting Clients |
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make...
Jan 3, 2017 | Getting Clients |
Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...
Oct 12, 2016 | Business Model |
“I have plenty of work coming in,” one of my clients told me, “but I’m not getting paid enough. Every project seems to take longer than I anticipated, and I end up putting in a lot of unpaid hours. How can I fix this?” If this problem...
Sep 7, 2016 | Getting Clients |
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...
Jul 17, 2016 | Content Writing |
If you’re a self-employed professional who wants to get the attention of prospective clients by writing blog posts, magazine and journal articles, case studies, or an ebook, you already know this problem. Writing material like this takes up time and brain...
Feb 12, 2016 | Getting Clients |
As a self-employed professional, the demands of marketing your business have the potential to give you many sleepless nights. It often seems that the list of things to do is endless, and there simply aren’t enough hours in the day to market your business, serve...
