About C.J. and Marketing

Since 1992, I’ve been helping entrepreneurs and independent professionals become more successful at marketing. I’ve written two books and hundreds of articles on sales and marketing topics, coached on marketing throughout the world, and taught marketing...

Social Media Marketing: Boon or Boondoggle?

It seems that everywhere you turn these days, someone is promoting social media as the lowest cost, highest impact marketing channel available for small business owners. And that right there is a problem. Far too many people are promoting this idea — many of...

25 Ways to Build a Prospect List

Sometimes you just have to prospect. While it’s true than networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word...

Not Exactly Business As Usual

In the wake of disasters like the Sept. 11th attack on the World Trade Center and Hurricane Katrina, there are many question marks in the air. When a tragedy strikes, I hear clients, students, colleagues, and the people from around the world who correspond with me...

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