About C.J. and Marketing

Since 1992, I’ve been helping entrepreneurs and independent professionals become more successful at marketing. I’ve written two books and hundreds of articles on sales and marketing topics, coached on marketing throughout the world, and taught marketing...
Of PR and Principles

Of PR and Principles

The new edition of Get Clients Now! got a mention in the current issue of Businessweek. Terrific news, right? Well, that depends. If you believe the aphorism “all PR is good PR,” this is a great thing. If you don’t, well… The book was featured...

Join the Tribe: Building your business by making a difference

If you’re a typical self-employed coach, you entered the coaching profession with a desire to help people and make a contribution. Without much prior experience in marketing and sales, you then set out to learn about building a coaching practice. But what happened...

Is It Time to Stop Blaming the Economy?

Every day, I hear self-employed professionals blaming the economy for their business woes. “People aren’t buying right now,” they say. Or, “With the economy this bad, I can’t…” Or, “When the economy improves,...

Social Media Marketing: Boon or Boondoggle?

It seems that everywhere you turn these days, someone is promoting social media as the lowest cost, highest impact marketing channel available for small business owners. And that right there is a problem. Far too many people are promoting this idea — many of...

25 Ways to Build a Prospect List

Sometimes you just have to prospect. While it’s true than networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word...