Packaging Your Services as a Product

Packaging Your Services as a Product

One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...
There’s More than One Way to Grow a Business

There’s More than One Way to Grow a Business

Every self-employed professional wants to earn more from his or her business. When you ask professionals how they plan to meet that goal, they usually talk about doing a better job at marketing or doing more of it. But in fact, there are many ways to go about growing...
Have You Created an Impossible Business?

Have You Created an Impossible Business?

It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is...
Lack of Clients Isn’t Always the Problem

Lack of Clients Isn’t Always the Problem

When you’re just starting out in business, it’s a safe bet that you need more clients. But what if you’ve been up and running for a while, and you’re still not making as much money as you would like? You may be in the habit of thinking that...

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