Publish or Perish: Now More than Ever

Publish or Perish: Now More than Ever

When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they’ve heard of you from several different sources? Are you...
Don’t Wait for Tax Time to Look at the Bottom Line

Don’t Wait for Tax Time to Look at the Bottom Line

A curious thing happens to small business owners in the spring of every year. They wake up one day and realize they had better figure out how much money they made last year so they can file and pay their taxes. But wait, shouldn’t a business owner already know...
Marketing the Real You

Marketing the Real You

I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make a...
When to Toot Your Own Horn

When to Toot Your Own Horn

Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...
How to Tell Clients You Have What They Need

How to Tell Clients You Have What They Need

Do you know why clients should hire you? Congratulations! That’s an excellent beginning. But it’s not enough for you to know why clients should hire you — they need to know it, too. It’s hard enough to find clients without also having to...