Don’t Wait for Tax Time to Look at the Bottom Line

Don’t Wait for Tax Time to Look at the Bottom Line

A curious thing happens to small business owners in the spring of every year. They wake up one day and realize they had better figure out how much money they made last year so they can file and pay their taxes. But wait, shouldn’t a business owner already know...
Marketing the Real You

Marketing the Real You

I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make a...
When to Toot Your Own Horn

When to Toot Your Own Horn

Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...
How to Tell Clients You Have What They Need

How to Tell Clients You Have What They Need

Do you know why clients should hire you? Congratulations! That’s an excellent beginning. But it’s not enough for you to know why clients should hire you — they need to know it, too. It’s hard enough to find clients without also having to...
Want More Business? Speak Up!

Want More Business? Speak Up!

Speaking in public can be a powerful marketing tactic for any self-employed professional. Public speaking increases your visibility, boosts your credibility, and establishes you as an expert in your field. It gives you exposure to potential clients in such an...
Are You Getting Paid Enough for the Work You Do?

Are You Getting Paid Enough for the Work You Do?

“I have plenty of work coming in,” one of my clients told me, “but I’m not getting paid enough. Every project seems to take longer than I anticipated, and I end up putting in a lot of unpaid hours. How can I fix this?” If this problem...