More Money or the Pursuit of Happiness?

More Money or the Pursuit of Happiness?

We self-employed professionals are constantly faced with difficult choices about how to best grow our businesses. Should I pursue this line of business or that one? Would it serve me better to choose Niche A or Niche B? Shall I spend my time building a relationship...
Have You Created an Impossible Business?

Have You Created an Impossible Business?

It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is...
Work is Necessary; Struggle is Optional

Work is Necessary; Struggle is Optional

Self-employed professionals often tell me they find marketing to be a struggle. They can’t seem to get enough clients to pay the bills, or they are spending more money to land each client than the sale is worth. Too many of their efforts seem to fail....
Lack of Clients Isn’t Always the Problem

Lack of Clients Isn’t Always the Problem

When you’re just starting out in business, it’s a safe bet that you need more clients. But what if you’ve been up and running for a while, and you’re still not making as much money as you would like? You may be in the habit of thinking that...
Publish or Perish: Now More than Ever

Publish or Perish: Now More than Ever

When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they’ve heard of you from several different sources? Are you...