Coaching to Change the World

Who are your coaching clients? This basic question about how we practice coaching can be the most critical factor in determining our impact on the world around us. If we choose to coach anyone who can afford to pay us, the likely result is that those with the most...

Become a Consultant

When Times Get Tough and Jobs Dry Up, Consulting May Be the Ticket An economic downturn may seem like the wrong time to start your own business, but layoffs and downsizing can create new opportunities for one breed of entrepreneur — the corporate consultant....

25 Ways to Build a Prospect List

Sometimes you just have to prospect. While it’s true than networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word...

Not Exactly Business As Usual

In the wake of disasters like the Sept. 11th attack on the World Trade Center and Hurricane Katrina, there are many question marks in the air. When a tragedy strikes, I hear clients, students, colleagues, and the people from around the world who correspond with me...

What Really Makes People Buy?

It’s the ultimate question, isn’t it? You work hard at marketing to make contact with potential clients. Then you work even harder to get a chance speak with them about what you have to offer. But how do you actually get them to hire you? The answers may not be what...

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