Of PR and Principles

Of PR and Principles

The new edition of Get Clients Now! got a mention in the current issue of Businessweek. Terrific news, right? Well, that depends. If you believe the aphorism “all PR is good PR,” this is a great thing. If you don’t, well… The book was featured...

Join the Tribe: Building your business by making a difference

If you’re a typical self-employed coach, you entered the coaching profession with a desire to help people and make a contribution. Without much prior experience in marketing and sales, you then set out to learn about building a coaching practice. But what happened...

Is It Time to Stop Blaming the Economy?

Every day, I hear self-employed professionals blaming the economy for their business woes. “People aren’t buying right now,” they say. Or, “With the economy this bad, I can’t…” Or, “When the economy improves,...

Social Media Marketing: Boon or Boondoggle?

It seems that everywhere you turn these days, someone is promoting social media as the lowest cost, highest impact marketing channel available for small business owners. And that right there is a problem. Far too many people are promoting this idea — many of...

Getting Started as a Consultant

Start a Service Business Using Your Professional Skills and Talents Are you cut out to be a consultant? Consulting to businesses and organizations can result in higher earnings than working as an employee, provide you with needed income if you are laid off, and allow...

Social Entrepreneurship: Where Business and Social Change Meet

There’s a quiet revolution going on in the world of business. A 2005 survey by the U.S. Chamber of Commerce reported that 81% of business executives believe that “corporate citizenship” should be a priority, and 75% report their businesses are...