Publish or Perish: Now More than Ever

When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they’ve heard of you from several different sources? Are you...

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Marketing the Real You

I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make...

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When to Toot Your Own Horn

Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...

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How to Tell Clients You Have What They Need

Do you know why clients should hire you? Congratulations! That’s an excellent beginning. But it’s not enough for you to know why clients should hire you — they need to know it, too. It’s hard enough to find clients without also having to...

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Want More Business? Speak Up!

Speaking in public can be a powerful marketing tactic for any self-employed professional. Public speaking increases your visibility, boosts your credibility, and establishes you as an expert in your field. It gives you exposure to potential clients in such an...

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What You Are Marketing Is Yourself

“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...

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How to Develop a Creative Brand Name or Tag Line

When you’re feeling stuck about naming your business or brand, or finding just the right phrase for your tag line, here’s one of the techniques I share with my clients and students to stimulate your creativity. Take a pad of small sticky notes and on each...

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