Sample Query Letter for Writing an Article

Many magazines, newspapers, and media websites ask that you query them before submitting an article you’d like them to publish. When you approach a publication with formal submission guidelines that request queries, don’t try to skip this step by sending a...

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How Can You Sell It If They’ve Never Heard of It?

Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance. They have to trust that your work will produce a result...

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4 Ways to Market in Your Sleep

As a self-employed professional, the demands of marketing your business have the potential to give you many sleepless nights. It often seems that the list of things to do is endless, and there simply aren’t enough hours in the day to market your business, serve...

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To Get More Clients, Get REAL

I’ve been helping more self-employed professionals build business with writing recently: articles, blog posts, ebooks, and more. To explain to them the type of editorial content professionals need to write in order to attract and land clients, I coined a new...

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5 Steps to Build Your Business with Writing

To get clients as a self-employed professional, you must build the know-like-and-trust factor that makes people want to buy from you. You can increase their knowing with any sort of contact, exposure, or follow-up. When their exposure to you is positive, they start to...

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Crafting a Self-Introduction That Gets Noticed

Self-introduction. Elevator speech. Ten-second introduction. Thirty-second commercial. Whatever you call it, you need one to be an effective marketer, salesperson, or even job-seeker. Here are six tips to creating one that produces the results you are seeking. 1....

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Don’t Give Up Before the Miracle

“It’s just not working,” my client said dejectedly. “I’ve been doing exactly what the experts say –- networking, building referrals, following up, but I still have only a handful of clients. I’m thinking about giving up and getting...

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