More Money or the Pursuit of Happiness?

We self-employed professionals are constantly faced with difficult choices about how to best grow our businesses. Should I pursue this line of business or that one? Would it serve me better to choose Niche A or Niche B? Shall I spend my time building a relationship...

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Have You Created an Impossible Business?

It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is...

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If You Can’t Make a Living, How Can You Make a Difference?

What made you decide to go into business for yourself? Did you want to make more money, gain more freedom, enjoy yourself more, or make more of an impact on the world? For many self-employed professionals, the desire to help others as well as themselves plays a...

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Work is Necessary; Struggle is Optional

Self-employed professionals often tell me they find marketing to be a struggle. They can’t seem to get enough clients to pay the bills, or they are spending more money to land each client than the sale is worth. Too many of their efforts seem to fail....

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Lack of Clients Isn’t Always the Problem

When you’re just starting out in business, it’s a safe bet that you need more clients. But what if you’ve been up and running for a while, and you’re still not making as much money as you would like? You may be in the habit of thinking that...

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Publish or Perish: Now More than Ever

When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they’ve heard of you from several different sources? Are you...

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Don’t Wait for Tax Time to Look at the Bottom Line

A curious thing happens to small business owners in the spring of every year. They wake up one day and realize they had better figure out how much money they made last year so they can file and pay their taxes. But wait, shouldn’t a business owner already know...

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How to Choose an Article/Blog Topic That Will Attract Clients

The most important question to ask yourself before writing an article or blog post for marketing purposes is exactly how you want that piece to position you. For example, if you are a relationship coach with expertise in dating, resolving conflicts, and clear...

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Marketing the Real You

I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make a...

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When to Toot Your Own Horn

Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...

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