Publishing a newsletter or blog can be a powerful way to attract clients to your business and make them want to hire you. But if you’re not a professional writer, the process of composing posts and articles on a regular basis can seem daunting.

Relax! Writing short pieces for your blog or newsletter may be easier than you think. Just follow these five simple steps.

  1. Choose a R.E.A.L. topic – Select a topic of interest to your target market. The best topics for building business are those I call R.E.A.L: R = Relevant; E = Educational, Entertaining or Evocative; A = Authentic; and L= “Leads to trust.” Writing R.E.A.L. stuff for your target audience makes them want to do business with you.
  2. Know your business purpose – What would you like your readers to do after reading? Subscribe to your mailing list? Enroll in your workshop? Hire you to help them? Make sure every piece you write has a purpose behind it.
  3. Craft a compelling title – Make the title the first thing you write. This will give focus and inspiration to your writing, and keep you on track as you write.
  4. Write to your ideal client – It’s easier to compose a meaningful piece if you choose just one person to write to. If you want to use your writing to attract clients, who better to have in mind than your ideal client?
  5. Use a writing method – Having a plan for your writing helps you write a coherent article, while avoiding writer’s block. Don’t try to start at the beginning and write to the end. Begin by listing your key points in any order. Then put your points in order and flesh out each one.

Don’t let writer’s block hold up your blog or newsletter. If you know your business, you can write about it.

C.J. Hayden, MCC, CPCC, is the author of the bestseller Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches, Since 1992, she's been helping self-employed professionals survive and thrive. C.J. is the author of five other business how-to-books, and has taught marketing at Mills College and John F. Kennedy University. Find out how you can work with C.J. as your business coach or attend one of her upcoming programs.

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