Coaches Make a Difference Initiative

Coaches Make a Difference InitiativeFrom 2006-2008, I directed the Coaches Make a Difference Initiative (CMADI), an all-volunteer effort to help more coaches find clients and increase their income. CMADI was an independent task force to assist members of the coaching profession to increase their visibility and become more financially successful. Our members were life coaches, business coaches, career coaches, executive coaches, and those from many other specialties, not affiliated with any one organization or school.

CMADI created the following collection of free business and marketing tools created for coaches, by coaches:

  • Coaches’ PR Toolkit: Public relations toolkit to be used by groups of coaches working together — associations, chapters, SIG’s, and training schools — to promote coaching in their local community or market niche. This toolkit is still available; see below.
  • Coaching Research and Evidence: A collection of articles and studies to use when speaking with the media and the public about coaching, including helpful statistics and quotes about the value of coaching and who benefits from it. These resources are outdated now, and no longer available.
  • PR Resources: Additional information for working with the media and running a successful PR campaign. These resources are outdated now, and no longer available.

Thanks go to the following people who contributed to this project: Pamela Duffy, Helen J. Burton, ACC, CEC, Margo Kirtikar, PhD, Linda L. Layton, MA, ACC, Roxanne Roberts, Carla Schnitker, LLM, MA,, Ron J. Sloan, MEd, MBA, David Stocum, Chuck Beatty, Maia Beatty, Kristen Beireis, Catherine Campaigne, Jess Dods, MBA, Maria Elena Duron, Feroshia Knight, Angelique Miralles, and Sinead Ruane.



Coaches’ PR Toolkit

How to Work with the Media (Word)
This tip sheet especially for coaches will help you and your coaching organization understand how to best approach the media and make a powerful impression. Read this document first!

Sample Press Release for Coaching Week Activities (Word)
Model press release for announcing International Coaching Week activities in your local community or market niche. Use this model for activities such as free phone coaching or a limited time special offer.

Sample Press Release for Coaching Events (Word)
Model press release for announcing a live coaching event in your local community or market niche. Use this model for events such as workshops, live coaching demonstrations, or promotional events.

Suggested Website Copy about Coaching (Word)
Be sure to have a page of information on your group’s website aimed at the media and potential coaching clients. This document has suggested copy for a page describing the value of coaching and how to hire a coach.

Frequently Asked Questions about Coaching (Word)
Questions and answers about coaching to use with journalists for live interviews and stories, or post in the press room area of your website.