Business Coaching

C.J. HaydenAre you ready to change how you’ve been running your business? Do you want to find the path to success that’s truly right for you? Would you like to break through the barriers that hold you back from thriving? Working with me as your coach can help you and your business evolve and prosper.

Please note: I am no longer accepting new business coaching clients, but I am always happy to work with past clients who wish to schedule occasional sessions. Past clients, please view my current rates, and contact me to schedule. if you aren’t a former client, please view my workshops and events schedule to find other ways we can work together, or consider working with my Get Clients Now! business partner Kristine Carey.

I help entrepreneurs build true-to-life businesses. I believe you have it within you to create a thriving, fulfilling enterprise that makes the best use of your gifts, honors your values, and helps to achieve your life purpose. There is a path that’s right for you, and we can find it. There is a way of doing business that will fulfill your vision, and we can design it. Whatever may be stopping you from creating the business you dream of, we can overcome it, together.

My clients are small business owners, solo entrepreneurs, and self-employed professionals. I particularly enjoy working with entrepreneurs pursuing a path of right livelihood* or social entrepreneurship*. I serve as a thinking partner, assisting my clients to strategize, grow, troubleshoot, overcome obstacles, discover the right path, and stay true to their vision. My approach is a blend of business coaching with mentoring and practical advice.

Here’s what I help my clients do:

  • Get clear about your vision and what you want to accomplish
  • Design a sustainable business model in line with your life purpose
  • Overcome fear, resistance, procrastination, and self-doubt
  • Solve problems, eliminate obstacles, and avoid pitfalls
  • Locate resources, make connections, and build alliances
  • Gain perspective, get feedback, and discover new ideas
  • Set realistic goals, stay true to your vision, and on track with your plans

I have the skills and experience to help you and your business with:

  • Practical visioning, strategy, and planning
  • Discovering and overcoming inner saboteurs
  • Developing your potential as an entrepreneur, manager, and leader
  • Marketing tactics, tools, skills, and messaging
  • Business models, product design, and program development
  • Managing projects and people
  • Learning attitudes and habits that allow you to thrive

I’ll help you get unstuck, get clients, and get on purpose.

Since 1992, I’ve been working with entrepreneurs like these:

A training school owner worked with me to begin sharing her innovative ideas about leadership and personal development on a worldwide basis. I coached her on balancing her heavy workload with managing her health, nurturing a new relationship, and writing a book, and advised her on marketing and writing techniques, while growing her school from a local success into a global enterprise.

An author and speaker asked me to help her overcome her fears about taking her message to a wider audience, and end her procrastinating. I coached her to uncover the self-sabotaging attitudes and habits that were getting in her way, advised her on productivity techniques, and mentored her in marketing and self-promotion.

An MD who founded a medical research facility to develop new treatments for AIDS/HIV hired me to advise his management team about appropriate marketing strategies and coach them to build a marketing action plan, and mentor the doctor/CEO himself on entrepreneurial thinking, better delegation skills, and project management techniques.

The new director of a social enterprise asked me to assist with creating a sustainable business model for the venture, and a realistic action plan for her ambitious goals. I advised her on developing a comprehensive business plan, mentored her in fundraising, and coached her to build her management and communication skills.

A husband-wife team of psychotherapists hired me to help reorganize their private practices so they could spend more time exploring new frontiers and less on just making a living. I mentored them in appropriate business models and realistic marketing plans, and coached them on overcoming their resistance to marketing, adopting more productive habits, and developing their own potential.

Here’s what some of my clients say about our work together:

Amy Henderson“You have been instrumental in facilitating the development of a successful business plan, and your extensive professional network has brought into this organization a wealth of important connections… You are both results-oriented and aware of the need to honor the integrity of the individual human spirit… In you I have found a mentor, a coach, a business-savvy advisor, a skilled networker, and a wise woman.”

Amy Henderson • U.S. Liaison Director, Grameen Shakti

Barbara Saunders
“Thank you, C.J., for being a mentor and partner on the protracted journey to engineer my work around my talents, values, and deepest concerns. Your coaching has helped me keep the faith that I can make significant contributions and achieve prosperity at the same time.”

Barbara Saunders • Writer, Researcher & Activist

Beth Hand
“I chose you as my coach because of your demonstrated mastery of your business, your expertise in business marketing, and my sense of your integrity. You delivered on all those… What I experienced and came to value so highly is your ability to hold a space, keeping me in my vision and helping me practice self-compassion.”

Beth Hand, MBA • Leadership Development Coach

Judi Henderson
“It’s wonderful to have a champion in your life that supports you in achieving your dreams. It is even better when that champion has the wisdom, expertise and experience to guide you in the steps to take to make your dreams a reality. That is what my experience in working with C.J. has been like.”

Judi Henderson-Townsend • Serial Entrepreneur

If what you’ve read so far sounds like I might be the right coach for you and your business, you’re welcome to view how I work and what I charge. Most of my work takes place by phone and email, so you can work with me from anywhere in the world. I no longer offer ongoing coaching, but I’m always happy to provide as-needed strategy sessions for past clients. Please contact me to find out more, and tell me a little about your current situation when you call or write.

I look forward to hearing from you!

— C.J. Hayden

* What is right livelihood?

Right livelihood is meaningful work, consciously chosen, which makes the best use of your talents, honors your values, and benefits others. The term originates in Buddhist teachings, where right livelihood is one of the steps of ethical conduct on the Noble Eightfold Path to enlightenment and the end of suffering for all. In modern times, right livelihood has come to mean the work that you were “meant to do.”

Right livelihood entrepreneurs serve a higher purpose than personal fulfillment or making a living. Their primary aims are to use their gifts to help others or make the world a better place. They have chosen entrepreneurship as a vehicle for earning a purposeful livelihood.

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** What is a social entrepreneur?

If your venture has a mission to create social change, and that mission holds a higher priority for you than maximizing personal profits, you may be a social entrepreneur. Social entrepreneurship can take many forms: starting or leading a mission-driven business, founding or directing an innovative nonprofit, implementing a community initiative, serving as an activist, working to educate others through writing, teaching, speaking, or artistic works — or even launching a movement. Social entrepreneurs are innovators; they introduce new approaches to solve social problems.

Related to social entrepreneurship are two other terms: social enterprise and social ventures. Social enterprise is the use of business methods to achieve a social mission. For example, a nonprofit organization that funds its programs by selling products or services. Or a for-profit business that directs a significant percentage of its profits to a social cause, or whose products and services are aimed at solving a social problem. Social venture is a broader term that applies to any organization, business, or initiative launched for the purpose of addressing social problems or creating social change.

My clients include all three of these: social entrepreneurs, leaders of social enterprises, and people launching or expanding social ventures.

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